Headless commerce, PWA, Multi-sites, Composable Commerce, Middleware
CONSORTIUM is a US based brand and retailer marketplace where brands and retailers can transact. It’s a technology for retailers who don’t have ecommerce or who want to improve their ecommerce and who may not have a point of sale by themselves.
Until recently, CONSORTIUM only operated offline but because of the rising demand for online channels, they decided to bring their business online as well.
Sam Payrovi, CEO at CONSORTIUM
CONSORTIUM helps multiple brands with online sales channels which requires different storefronts. In an ideal situation these storefronts would be managed from one backend. They use BigCommerce as their commerce engine but BigCommerce has never supported multi store functionality which resulted in extremely high license costs per storefront.
CONSORTIUM started exploring the options and possibilities for ecommerce platforms, best suitable for their marketplace. Which backend fits best with their goals? Which platform could give them what their business needs, including a headless PWA storefront? And most importantly: how could they build a multi-site platform, giving all brands and retailers their own storefront? That turned out to be the biggest challenge so far: finding an existing ecommerce platform that could pair with a really good headless PWA and at the same time support multi-site functionality.
BigCommerce aligns with CONSORTIUM’s business goals in many ways, especially their headless setup and prices, but they don’t support unlimited storefronts on just one backend. So the question is: which technology is able to connect to any major commerce platform in a multisite manner? The ultimate question for CONSORTIUM was: are we going to build everything from scratch or can we find a platform that has already built the solution for us?
They compared all major players in the field of PWA and Composable Commerce technology and Deity turned out to be the only solution being able to provide a really good headless PWA in a multi-site manner, directly integrated with BigCommerce.
Choosing Deity’s technology has massively decreased their total cost of ownership. In a situation where CONSORTIUM would just use BigCommerce, they would have to pay a license fee for each storefront. With Deity in the middle they can achieve the same goals but with just one BigCommerce license. They now also benefit from the speed, flexibility and efficiency of PWA technology. Everything is managed from one codebase, which leads to an enormous decrease in developer and maintenance costs.
The implementation of this project was completely done by Absolute Web, and what an amazing job they did! Sergiu from Absolute Web says:
Sergiu Tabaran, COO at Absolute Web
First of all the solution gave them the possibility to pursue their goal: to build a headless, multi-site ecommerce marketplace for brands and retailers. One of the reasons for the success of this project was the tremendous decrease in ecommerce costs. Instead of needing a separate BigCommerce license for each storefront, CONSORTIUM was now able to achieve their goal with just one license covering all their storefronts.
Time to market and ecommerce costs like the total costs of development, management, and support were significantly lower than alternative options, due to more efficient development. According to Sam Payrovi, CEO at CONSORTIUM, it would have added another 6 months of developer time if they decided to build everything from scratch. Altogether, the total cost of ownership (TCO) is expected to be much lower than with any other solution.
Simultaneously, the company is seeing huge increases in traffic each week. CONSORTIUM’s webshop was launched mid 2021 and in only two months time they already saw their traffic grow exponentially.