The Wine Emporium built a modern, unified digital experience on Deity.

How The Wine Emporium built a modern, unified digital experience on Deity.

How The Wine Emporium built a modern, unified digital experience on Deity.

How The Wine Emporium built a modern, unified digital experience on Deity.

Solutions

Headless commerce, PWA, Multi-sites, Composable Commerce

Client
The Wine Emporium
Industry
Beverages
01

The Wine Emporium

The Wine Emporium is an Australian based retailer of the best wine, craft beer and boutique spirits. 

Their core business is offline with physical stores but the last couple of years they’ve seen huge online growth. Keeping up with this growth needs a flexible ecommerce platform that meets their customers’ expectations. They are considered one of the most popular wine retailers in Brisbane. 

The Wine Emporium would be economically best served by building a PWA rather than mobile specific apps for Apple iStore and Android Play Store. The latter is a more costly exercise that requires duplication of effort and ongoing application maintenance.

Alex Macpherson, Technical Director of Greenhat

02

Challenge

In a short period of time, The Wine Emporium grew from an offline business to an omnichannel retailer with both physical stores ánd online sales channels. The rapid online growth left them with an ecommerce platform that was quickly outdated. 

‘’The Wine Emporium had an existing eCommerce store built on BigCommerce. The store had some limitations which The Wine Emporium wanted to address such as ease of purchasing, it only served desktop users, customer group pricing, and push notification functionality.’’ Says Alex Macpherson, Technical Director at Greenhat. 

He continues: ‘’Accordingly, The Wine Emporium came to Greenhat to discuss options to build a purpose specific mobile app so that ease of ordering and response to push notifications marketing could be facilitated. Greenhat believed that The Wine Emporium would be economically best served by building a PWA rather than mobile specific apps for Apple iStore and Android Play Store. The latter is a more costly exercise that requires duplication of effort and ongoing application maintenance.’’ 

With Deity’s Composable Commerce solution, The Wine Emporium was able to establish a completely new platform to serve their customers in just 6 weeks.

03

Solution

Because BigCommerce is directly connected with Deity’s Commerce Composer, The Wine Emporium didn’t have to do a full replatforming. They were able to keep their current platform and turn it into a hyper flexible and engaging shopping experience on all devices, 100% adapted to what their customers needed. 

The Wine Emporium uses Deity’s Progressive Web App (PWA) solution to offer a unified experience on different web and native app channels. The app, based on the same codebase, can be made available in the Google Play Store and iOS App Store as a native app. This gives The Wine Emporium access to native functionalities like push notifications and mailing lists. This was one of the requirements for their new platform: to reach their mobile customers through promotional offers. 

Having a flexible and scalable platform allows The Wine Emporium to introduce new features and sales channels quickly. They can easily make changes and adapt to market changes without it affecting the existing setup. 

04

Results

By choosing Deity’s solution, The Wine Emporium saved an enormous amount of money, time and testing. Thanks to Deity’s pre-built, core functionalities, they didn’t have to invest much time in the first part of the project, leading to a fast time to market of only 6 weeks. 

The Wine Emporium now has one unified digital experience for all web and app channels, leading to less developer time and maintenance costs.

We chose Deity's solution because we needed to get to market quickly. By utilizing the PWA tookit we reduced our testing time as the bulk of the functionality worked out of the box. We reduced our development and testing time by 2 months getting our client to market much more rapidly knowing we were working with a trusted partner.

Alex Macpherson, Technical Director of Greenhat

Ready to find out how Composable Commerce will accelerate your business growth?
Ready to find out how Composable Commerce will accelerate your business growth?

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren Chief Commercial Officer

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren Chief Commercial Officer

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren Chief Commercial Officer