Progressive Web Apps combine the best of the web and the best of apps. They load quickly, even on flaky networks, as top-level, full-screen experiences. Additionally, they can be added to your home screen and can re-engage with users by sending push notifications.

But what is a Progressive Web App? At its core, a PWA is a web application that uses the latest web capabilities to deliver a native app-like experience to users. It is the technology that will bring consistency between web and native apps and replace both with a single instance. This brings along many benefits, such as:

- Mobile-First Experience

- Improves your SEO

- Reduces development costs and enables faster innovation

- Increases customer engagement

“Any webshop should consider delivering their services not just as a standard online store, but as a Progressive Web App. With the majority of eCommerce websites not adopting this new technology yet, they represent a rare and exciting opportunity to get ahead of the competition.”

Over the years, Jamie Maria Schouren, Co-founder and Chief Strategy Officer at Deity, has attended and spoken at multiple events, among others OdessaJS and JSNation. One of her talks was called: The search for App-iness. In this talk, Jamie Maria explains the what, why, and how of Progressive Web Apps, and tells about her own quest in the search for "app-iness". With code examples and real-life​ use cases, she shows why PWAs are the future of the web!

Click here for the short version of the talk (10 minutes) and here for the more extensive version (40 minutes).