Knowing that only 2% of our website visitors convert, it is important to find new, original ways to bring lost visitors back to our website and turn them into happy customers. The most familiar ways are retargeting ads and remarketing emails. Both very time-consuming and cost-intensive methods that are not leading to desired conversion rates…

Luckily, there is a new player in the field: Push Notifications. Push Notifications are short, direct messages that alert recipients to perform a certain action or to deliver a certain value. With web-based Push Notifications, you can reach visitors who are or have been on your website, directly on any device. This includes smartphones, laptops, desktops. And, there is no need for personal information or a native app.

Being able to reach your visitors directly with short, simple messages results in increased engagement. This, in turn, can be translated into increased sales, brand awareness, achieving goals, and improvements in your marketing funnel.

Jamie Maria Schouren, Co-founder and Chief Strategy Officer at Deity, explains to you what Push Notifications are. How to use them to achieve business goals and what benefits they bring along. Check out this article on Twinkle Digital Commerce. Be aware, the article is in Dutch. For more English-written information about Push Notifications, visit our own blog.