Unfortunately, there are many fast-growing businesses out there that repeatedly run into problems with their tech stack, not being able to keep up with their growth anymore: 

Not having the flexibility to provide your customers with best experiences 

Not being able to integrate with the services of your choice because you’re stuck on one software package 

Problems with reliability, leading to downtime on the most important days of the year, like Black Friday and Cyber Monday

Getting in the way of your own growth by not being extensible 

And why is that? Well, this question has one simple answer: if you want to grow, a traditional monolithic architecture for a webshop is often not sufficient anymore, and that’s exactly why we believe in modern commerce. With modern commerce we mean that any business should always be in control over their ecommerce stack. Only when being in full control, can they achieve ecommerce excellence for their customers. No surprise that the well-known modern MACH principles play a huge role in this. 

But what exactly are these principles and how have they taken over ecommerce? 

MACH architecture (Microservices based, API-First, Cloud-native SaaS & Headless) was born out of the belief that any ecommerce merchant needs a high level of control over their business to meet the needs of their customers, now and in the future. To a large extent these MACH principles provide this open, modular environment that enables commerce experiences on any touchpoint, leading to highly differentiated and customized online shopping. However, for us modern commerce goes way beyond MACH, it’s the ecommerce world in which any merchant out there can choose the business services that fit best with their, and their customers’, needs. To create combinations for their shop that we’ve never seen before, without limitations and without the need for re-platforming.