A new term in ecommerce: Composable Commerce

A new term in ecommerce: Composable Commerce

A new term in ecommerce: Composable Commerce

A new term in ecommerce: Composable Commerce

Author

Manon Sinke

Engagement Manager

Category
Educational

Date

Sep 13, 2021

Instead of using the ‘one-size-fits-all’ ecommerce approach, Composable Commerce leverages modern software technologies by which ecommerce merchants are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements. This enables them to build what their business needs, without having to worry about ‘’re-platforming’’ ever again. And most importantly, leading to unique and best-in-class user experiences. 

Introduction

About 25 years ago the very first ecommerce websites were launched and a lot has changed since then. Ecommerce went from a completely new and strange concept to an indispensable part of our global retail. Especially with the rising usage of mobile devices, ecommerce is booming. In 2021, smartphones accounted for almost 70 percent of global website visits. It’s not just about running your ecommerce website anymore, it’s also about digital experiences. 

It all started with the traditional and very well-known monolithic, ‘one-size-fits-all’ approach, followed by the more recent and innovative Headless approach. So what’s next? Earlier we already talked about Headless 2.0, but in order to provide only the best, we have to take the next step. The future is here and it’s time for something new… Composable Commerce! 

Introduction

About 25 years ago the very first ecommerce websites were launched and a lot has changed since then. Ecommerce went from a completely new and strange concept to an indispensable part of our global retail. Especially with the rising usage of mobile devices, ecommerce is booming. In 2021, smartphones accounted for almost 70 percent of global website visits. It’s not just about running your ecommerce website anymore, it’s also about digital experiences. 

It all started with the traditional and very well-known monolithic, ‘one-size-fits-all’ approach, followed by the more recent and innovative Headless approach. So what’s next? Earlier we already talked about Headless 2.0, but in order to provide only the best, we have to take the next step. The future is here and it’s time for something new… Composable Commerce! 

Introduction

About 25 years ago the very first ecommerce websites were launched and a lot has changed since then. Ecommerce went from a completely new and strange concept to an indispensable part of our global retail. Especially with the rising usage of mobile devices, ecommerce is booming. In 2021, smartphones accounted for almost 70 percent of global website visits. It’s not just about running your ecommerce website anymore, it’s also about digital experiences. 

It all started with the traditional and very well-known monolithic, ‘one-size-fits-all’ approach, followed by the more recent and innovative Headless approach. So what’s next? Earlier we already talked about Headless 2.0, but in order to provide only the best, we have to take the next step. The future is here and it’s time for something new… Composable Commerce! 

But what is Composable Commerce 

Instead of using the ‘one-size-fits-all’ ecommerce approach, Composable Commerce leverages modern software technologies by which ecommerce merchants are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements. This enables them to build what their business needs, without having to worry about ‘’re-platforming’’ ever again. And most importantly, leading to unique and best-in-class user experiences. 

“By 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80% in the speed of new feature implementation.”

"Composable Commerce Must Be Adopted for the Future of Applications" - Gartner

But what is Composable Commerce 

Instead of using the ‘one-size-fits-all’ ecommerce approach, Composable Commerce leverages modern software technologies by which ecommerce merchants are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements. This enables them to build what their business needs, without having to worry about ‘’re-platforming’’ ever again. And most importantly, leading to unique and best-in-class user experiences. 

“By 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80% in the speed of new feature implementation.”

"Composable Commerce Must Be Adopted for the Future of Applications" - Gartner

So what is happening?

This statement doesn’t come as a surprise as businesses are already facing problems with their current ecommerce stack. Think of: 

- Not being able to handle high traffic peaks 

- Slow websites

- Expensive and time consuming re-platforming

- Not being able to move fast 

- No flexibility

- One single approach is no longer sufficient

With Composable Commerce these worries are a thing of the past, allowing businesses to fully focus on best user experiences. 

So what is happening?

This statement doesn’t come as a surprise as businesses are already facing problems with their current ecommerce stack. Think of: 

- Not being able to handle high traffic peaks 

- Slow websites

- Expensive and time consuming re-platforming

- Not being able to move fast 

- No flexibility

- One single approach is no longer sufficient

With Composable Commerce these worries are a thing of the past, allowing businesses to fully focus on best user experiences. 

Composing commerce together

While all major platforms and commerce services, like CommerceTools, Algolia, Stripe, Contentful, Adobe Experience Manager and others have their API’s ready to be implemented into a Composable Commerce environment, often the actual control center, to connect, monitor, transform, regulate and dynamically push the data is missing. And that’s exactly where Deity comes in.  

Deity is a strong middleware with a highly engaging PWA front-end that enables any ecommerce team to assemble, compose and successfully control various tools and services by bringing them all together. Offering a full omnichannel, multi-x and complete headless PWA shopping experience to their customers.

With this unique approach, Deity is the crucial centerpiece with PWA front-end for any team ready to revolutionize their ecommerce business: ready to achieve ecommerce excellence.

Composing commerce together

While all major platforms and commerce services, like CommerceTools, Algolia, Stripe, Contentful, Adobe Experience Manager and others have their API’s ready to be implemented into a Composable Commerce environment, often the actual control center, to connect, monitor, transform, regulate and dynamically push the data is missing. And that’s exactly where Deity comes in.  

Deity is a strong middleware with a highly engaging PWA front-end that enables any ecommerce team to assemble, compose and successfully control various tools and services by bringing them all together. Offering a full omnichannel, multi-x and complete headless PWA shopping experience to their customers.

With this unique approach, Deity is the crucial centerpiece with PWA front-end for any team ready to revolutionize their ecommerce business: ready to achieve ecommerce excellence.

Headless vs. Composable Commerce 

We can say that there’s a big, and many times underestimated difference between the Headless approach and Composable Commerce. Composable Commerce is what’s next. The new big thing in ecommerce. The approach every business should embrace. Headless separates the backend from the frontend, and by doing so, it helps ecommerce merchants to innovate faster on the front-end, the user experience side, only. Composable Commerce takes it a big step further by also separating the backend services, creating a multiX layered environment where multiple back-end services can communicate with each other, but also with multiple front-end channels. With Composable Commerce a merchant does not only have full freedom and flexibility to build the best user experience, but also the freedom to integrate fast with any existing (or tailor-made) back-end service. Literally composing their commerce stack from all the best of breed products out there. 

 

Headless vs. Composable Commerce 

We can say that there’s a big, and many times underestimated difference between the Headless approach and Composable Commerce. Composable Commerce is what’s next. The new big thing in ecommerce. The approach every business should embrace. Headless separates the backend from the frontend, and by doing so, it helps ecommerce merchants to innovate faster on the front-end, the user experience side, only. Composable Commerce takes it a big step further by also separating the backend services, creating a multiX layered environment where multiple back-end services can communicate with each other, but also with multiple front-end channels. With Composable Commerce a merchant does not only have full freedom and flexibility to build the best user experience, but also the freedom to integrate fast with any existing (or tailor-made) back-end service. Literally composing their commerce stack from all the best of breed products out there. 

 

So why do you need Composable Commerce?

Composable Commerce is a new and upcoming term in ecommerce and more and more businesses start seeing the benefits of it. This new approach enables commerce experiences on any touchpoint which leads to highly differentiated and customer driven experiences. The ultimate way to engage customers with your brand! 

We believe any merchant should always be in control of their ecommerce business. Only when being in full control over the complete business, from back-end to front-end, can they achieve true ecommerce excellence.

Deity is here to give you that full control. To give the freedom to build what your business truly needs. Like a DJ being in control of the music, who with many different instruments composes a masterpiece, Deity enables businesses to orchestrate all commerce services and data streams, creating a unique, enterprise ready, shopping experience. 

Composable Commerce at its best: not just connecting API’s together, but truly composing your commerce. With Deity as the crucial centerpiece in the composable and headless world. Deity is not just another commerce service or PWA front-end. Deity is a tool, a platform, a control panel, the mixing table. 

Take over true control of all your different instruments, of all your commerce services, with Deity as your mixing table. 

Are you ready to take the next step and see what we can do for you? Contact us.

So why do you need Composable Commerce?

Composable Commerce is a new and upcoming term in ecommerce and more and more businesses start seeing the benefits of it. This new approach enables commerce experiences on any touchpoint which leads to highly differentiated and customer driven experiences. The ultimate way to engage customers with your brand! 

We believe any merchant should always be in control of their ecommerce business. Only when being in full control over the complete business, from back-end to front-end, can they achieve true ecommerce excellence.

Deity is here to give you that full control. To give the freedom to build what your business truly needs. Like a DJ being in control of the music, who with many different instruments composes a masterpiece, Deity enables businesses to orchestrate all commerce services and data streams, creating a unique, enterprise ready, shopping experience. 

Composable Commerce at its best: not just connecting API’s together, but truly composing your commerce. With Deity as the crucial centerpiece in the composable and headless world. Deity is not just another commerce service or PWA front-end. Deity is a tool, a platform, a control panel, the mixing table. 

Take over true control of all your different instruments, of all your commerce services, with Deity as your mixing table. 

Are you ready to take the next step and see what we can do for you? Contact us.

“Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.”

Ivo Bronsveld – Head of Integrations at commercetools
Find out how you can supercharge your business.

“Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.”

Ivo Bronsveld – Head of Integrations at commercetools
Find out how you can supercharge your business.

“Deity opens up the world of composable commerce for commercetools merchants by providing a powerful set of building blocks. Deity is a solution to watch, they are one of the next big things in commerce.”

Ivo Bronsveld – Head of Integrations at commercetools
Find out how you can supercharge your business.

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren Chief Commercial Officer

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren Chief Commercial Officer

Get in touch

We can’t wait to hear about your ambitions.

Let’s find out how we can bring your business to the future, together.

Jamie Maria Schouren Chief Commercial Officer